Last updated: June 3, 2025
To provide you with more relevant experiences and marketing messages based on your likely interests, we collect personal information about you. Below we provide more information about choices available to you to control the processing of personal information about you.
Certain choices are available to you if you are a consumer of Adobe’s services.
Other choices are available to you if you are a consumer of a business who uses Adobe Experience Cloud solutions to process personal information about you.
In addition, choices are available to you to opt out of interest-based ads through self-regulatory programs such as the Digital Advertising Alliance (“DAA”).
We describe such choices below.
Choices Available to Consumers of Adobe ServicesChoices Available to Consumers of Businesses using Adobe Experience Cloud Solutions
Choices Available to Consumers of Adobe Services
Your data. Your choices.
Direct Marketing Communications from AdobeYour use of Adobe Applications and ServicesMachine learning analysis on your contentAdobe website preferencesInterest-Based Advertising Choices
Direct Marketing Communications from Adobe
- Tell us your Adobe marketing preferences by updating your Adobe ID profile. You can also tell us to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Adobe's marketing emails.
- Tell us your Behance marketing preferences by updating your account settings (under the “Notifications” tab) at Behance.net. You can also tell Behance to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Behance's marketing emails.
Please note that even when you exercise these choices, you may still receive communications from Adobe in the form of “transactional” emails relating to normal business operations. For example, we may email you to inform you that your subscription is expiring or that someone has sent you a document using an Adobe app.
Your use of Adobe Applications and Services
We may collect personal information about you related to your use of Adobe desktop products, mobile apps, and services.
Desktop Applications
Usage information associated with your Adobe account
Some of our desktop apps collect usage information that is associated with your Adobe account to provide you with a more personalized experience and improve our products and services.
Learn more and change collection settings
Usage information associated with your device
Some of our desktop apps collect usage information that is associated with your device to improve our products and services.
Learn more and change collection settings
Services
Adobe web-based services
Some Adobe web-based services use cookies and similar technologies to collect usage information to provide you with a more personalized experience, improve our products and services, and in some cases, to tailor ads to your likely interests. To change your collection settings, click on the Cookies link at the bottom of the service’s website. Please note that you may have to repeat this process for each Adobe web-based service that collects usage data.
Adobe Experience Cloud service usage data
You have the option to share information with Adobe about how you use our Experience Cloud services. You can change your preference at any time here.
Mobile Applications
Data Collection
Some of our mobile apps collect usage information that is associated with your Adobe account or device to provide you with a more personalized experience and improve our products and services. To change your collection settings, go to the app’s settings panel that refers to mobile app usage data collection. Please note that you will have to repeat this process for each Adobe mobile app that collects usage data.
Machine learning analysis on your content
When you use Creative Cloud and Document Cloud apps, Adobe may analyze your content processed or stored on our servers using techniques such as machine learning to improve our products and services. You can opt out of content analysis at any time. If you choose to participate in programs where you submit content to improve our products and services, turning off content analysis does not affect our ability to analyze your content for product improvement. Learn more.
Adobe does not analyze your content to train generative AI models, unless you choose to submit content to the Adobe Stock marketplace.
Adobe website preferences
Adobe uses cookies and similar technologies to analyze your use of Adobe websites so that we can improve them and tailor websites, communications, and ads to your likely interests.
Choose your preferences for cookies and similar technologies:
Cookie settingsIf you opt out of advertising cookies, you may still see Adobe ads on other companies' websites, but they will not be based on your use of Adobe’s apps and websites.
Note about cookie-based preferences: Many of the privacy preferences described on this page work by placing a cookie on your browser. Therefore, your browser must be configured to accept cookies for your preference to take effect. If you delete or clear your cookies, or if you change web browsers, you will need to set your preferences again.
Interest-Based Advertising Choices
Adobe adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising and related DAA guidance. For more information please visit: Digital Advertising Alliance (DAA).
You can also visit the sites below to opt out of interest-based ads for all companies who are members of these groups:
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
To opt out of advertising solutions that tailor ads shown within mobile apps based on your likely interests, please either:
- Set the preference on your mobile device to limit ad tracking, or
- Download the Digital Advertising Alliance’s AppChoices app and configure it to opt out of Adobe Experience Cloud advertising solutions
Please also review the privacy policies on the websites and mobile apps that you use because they may offer additional privacy choices.
Choices Available to Consumers of Businesses using Adobe Experience Cloud Solutions
Adobe Experience Cloud Solutions
The Adobe Experience Cloud solutions such as Adobe Audience Manager and Adobe Advertising enable our business customers to personalize and improve the performance of their digital properties and marketing messages. Our business customers use Adobe Experience Cloud solutions to collect and analyze information, such as clicks made by visitors on their websites. These services also allow these companies to provide you with more relevant advertising.
Opt out of Adobe Audience Manager and Adobe Advertising:
Important note: You will see a confirmation message that you have been opted out when clicking the button above for the first time. Future visits to this page will not display this opted out choice notice even if you have not cleared out your cookies, but you are still opted out.
Interest-based Advertising Settings
You can also visit the sites below to opt out of interest-based ads for all companies who are members of those groups:
- Australian Digital Advertising Alliance (ADAA)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
- Network Advertising Initiative (NAI)
To opt out of advertising solutions that tailor ads shown within mobile apps based on your likely interests, please either:
- Set the preference on your mobile device to limit ad tracking, or
- Download the Digital Advertising Alliance’s AppChoices app and configure it to opt out of Adobe Experience Cloud advertising solutions
Please also review the privacy policies on the websites and mobile apps that you use because they may offer additional privacy choices.